Unlust
AI-powered addiction recovery app helping users quit pornography with personalized recovery plans and tracking
unlustapp.com ↗📍 Jaipur, India
Verified Data
“None (Bootstrapped)”
“Estimated 10,000+ downloads based on revenue and app store presence”
“1 (Solo Founder)”
“$480 in 1 day (peak organic), $380 in 15 days (initial launch)”
Company Profile
Contact
@akshat_chtrvdStrategic Analysis
Strategy
B2C subscription app targeting males aged 18-35 struggling with porn addiction. Bootstrapped solo founder approach focusing on addiction recovery and self-improvement market. Revenue model based on yearly and lifetime subscriptions with estimated $1,950 MRR.
Tactics
Organic Reddit marketing driving significant revenue spikes ($480 in one day). Mobile-first approach with iOS and Android apps. RevenueCat for subscription management and Flutter for cross-platform development. Pricing strategy includes yearly ($39.99-$59.99) and lifetime ($89.99) options.
Competitive Positioning
Positioned in the addiction recovery and dopamine detox space, specifically targeting porn addiction. Differentiates through mobile-first approach and subscription model rather than traditional therapy or counseling services.
Marketing Approach
Organic Reddit marketing as primary growth channel, evidenced by $480 single-day revenue spike from Reddit posts. Community-driven approach through platforms like r/passive_income and r/SideProject. Founder actively shares journey and metrics publicly to build credibility.
Notable
Solo founder Akshat Chaturvedi built 10 apps with only 2 being profitable, Unlust being one of them
Tech Stack
DartRevenueCatRecent News
Related AI Healthcare Companies
Discovery Sources
Signals
“$480 in 1 day (peak organic), $380 in 15 days (initial launch)”
“1 (Solo Founder)”
“Estimated 10,000+ downloads based on revenue and app store presence”
“None (Bootstrapped)”
Evidence
$2,024 last 30 days revenue