Supertone
On-device text-to-speech AI system with multi-language support
supertone.ai ↗📍 Seoul, South Korea
Verified Data
“$5.7M estimated annual revenue (2026)”
“Approximately 58 employees (2026)”
Company Profile
Contact
@Supertone_aiStrategic Analysis
Strategy
Post-acquisition by HYBE, Supertone focuses on democratizing AI voice technology through both consumer-facing tools (Supertone Play) and enterprise API licensing. They're betting on creator economy growth and expanding globally with multi-language support across 31 languages.
Tactics
Freemium model with generous free tier to drive adoption, open-source model releases to build developer community, strategic partnerships with major IP holders like Pinkfong for official character voices, and rapid product iteration with on-device inference capabilities.
Competitive Positioning
Competes with ElevenLabs, Murf, and Speechify in the AI voice space. Differentiates through superior multilingual support (31 languages), on-device processing for privacy, and entertainment industry partnerships through HYBE backing. Positioned as the premium choice for professional content creation.
Marketing Approach
Product-led growth through viral creator content on social platforms, strategic partnerships with entertainment companies and IP holders, open-source community building via GitHub releases, and LinkedIn thought leadership targeting B2B customers in media and gaming.
Notable
Acquired by HYBE (BTS management company) for $32M, reached 100k users in 45 days
🔗 Source ↗Tech Stack
PythonSona Speech 2
AWS
Next.jsNest/Canary/Raven voice modelsRecent News
Related AI Audio/Speech Companies
Discovery Sources
Signals
“Approximately 58 employees (2026)”
“$5.7M estimated annual revenue (2026)”
Evidence
Supertonic 3 released with 31-language support, improved reading accuracy, fewer repeat/skip failures, and v2-compatible public ONNX assets.
Acquired by HYBE for $32M in October 2022
100,000+ registered creators
2,200 sign-ups per day, 100k users in 45 days
350,000-500,000 monthly visits