Softr
AI-native no-code platform for building custom applications and internal tools
softr.io ↗📍 Berlin, Germany
Verified Data
“total_funding: $15.7 million, last_round: $13.5M Series A led by FirstMark Capital (Jan 2022)”
“monthly_visits_estimate: 800k - 1.2M”
Company Profile
Contact
Strategic Analysis
Strategy
Evolved from a simple no-code website builder to a comprehensive AI-native business application platform. Focuses on democratizing app development for non-technical teams while expanding into enterprise markets. Betting heavily on AI integration to differentiate from traditional no-code competitors.
Tactics
Tiered SaaS pricing model with generous free tier to drive adoption. Heavy integration strategy with popular business tools like Airtable, Notion, and Google Sheets. AI credits system to monetize advanced features while building community through power user milestones and public case studies.
Competitive Positioning
Positions as an AI-native alternative to traditional no-code platforms like Bubble or Webflow. Differentiates on ease of use for business teams rather than developers, with strong database integrations and enterprise security features. Competes on speed of deployment and AI-powered automation capabilities.
Marketing Approach
Content-led growth through detailed case studies and customer success stories. Strong LinkedIn presence with milestone announcements and product updates. Community building through power user recognition and industry-specific use cases across healthcare, finance, and education verticals.
Notable
Founded by Mariam Hakobyan (CEO) and Artur Mkrtchyan (CTO), reached 1M+ teams milestone, evolved from website builder to full-stack AI platform
🔗 Source ↗Tech Stack
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Discovery Sources
Signals
“monthly_visits_estimate: 800k - 1.2M”
“total_funding: $15.7 million, last_round: $13.5M Series A led by FirstMark Capital (Jan 2022)”
Evidence
the Berlin-based no-code platform used by more than one million builders and 7,000 organizations
$719.4K ARR
1 million+ teams, 400,000+ power users
114 employees
Rapid expansion from no-code website builder to full-stack AI-native platform, reached 1M+ teams by 2025/2026
Softr powers over 1 million builders worldwide