Roonly logo

Roonly

AI SaaSVerified95% conf

AI sales coaching platform for field and door-to-door sales teams

roonly.ai ↗

📍 Lehi, Utah

Verified Data

💰
Est. Revenue$100K-$500K ARR

“Based on early-stage status with pilot pricing at $150/user/month and target market of teams with 5-50 reps, plus participation in accelerator program suggesting pre-seed/seed stage metrics”

🚀
FundingUndisclosed amount from Convoi Ventures accelerator

“Undisclosed; participated in Convoi Accelerator (Convoi Ventures)”

📊
Monthly Traffic<5,000 monthly visitors

“Estimated <5,000 monthly visitors (New site launched/scaled in 2026)”

🧑‍💻
Team Size1-10 employees

“1-10 employees (Estimated based on LinkedIn data and early stage status)”

📈
GrowthScaling via AI SEO automation as of early 2026

“Part of Convoi Accelerator cohort (2025/2026); scaling via AI SEO automation as of early 2026”

🏷️
StagePre-seed/Seed
📅
Founded2024

Company Profile

ModelB2B SaaS
VerticalField Sales, Door-to-Door Sales, Solar, Roofing, HVAC, Pest Control, Windows, Med Spa, Insurance
ClientsField sales teams in Solar, Roofing, and Home Services industries
BuyersSales representatives and field managers in home services and B2B field sales, teams of 5-50 reps
PricingPilot Plan: $150/user/month, Annual Plans: $250-$4,000/user/year

Strategic Analysis

Strategy

Targeting field sales teams in door-to-door industries with AI-powered coaching that creates a closed-loop training system. Focuses on automating the record-analyze-train cycle to replace manual coaching decisions with data-driven certification processes.

Tactics

Content marketing through industry-specific blog posts targeting D2D sales challenges. Pilot pricing model at $150/user/month to drive early adoption. Leveraging accelerator program for validation and scaling.

Competitive Positioning

Differentiates from Rilla and Siro by focusing on the coaching gap - providing automated decision-making for when reps are ready rather than just conversation intelligence. Positions as the solution that closes the loop between recording calls and actual skill development.

Marketing Approach

Content-led growth with detailed blog posts addressing specific D2D sales challenges by industry. SEO-focused strategy targeting long-tail keywords around field sales training and certification.

Notable

Participated in Convoi Accelerator program, founded by TJ Israelsen

Tech Stack

AI Native Sales Coaching PlatformOpenAI/Claude AI integrationCustom AI Agents for SEO and researchWordPressWordPressConversation Intelligence

Recent News

How to Build a Rep Pitch Certification Process for D2D TeamsApr 17, 2026Explains how a pitch certification process replaces gut calls with a repeatable standard to determine when field reps are ready.What Rilla and Siro Don't Tell You: The Coaching Gap in D2D Sales ToolsApr 15, 2026Discusses the coaching gap in existing D2D tools and how Roonly's closed coaching loop automates decision-making.Home Security D2D Sales: Why Reps Lose the Sale After the DemoApr 13, 2026Analyzes why post-demo churn happens in home security sales and how to build teams that close the sit.Roofing D2D Sales: How to Train Reps Before Storm Season StartsApr 8, 2026Provides a guide on training roofing D2D reps and verifying readiness before the peak storm season.

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Discovery Sources

Roonly
There's An AI For That - FeaturedApr 15, 2026

Signals

web traffic<5,000 monthly visitors

“Estimated <5,000 monthly visitors (New site launched/scaled in 2026)”

growth rateScaling via AI SEO automation as of early 2026

“Part of Convoi Accelerator cohort (2025/2026); scaling via AI SEO automation as of early 2026”

team size1-10 employees

“1-10 employees (Estimated based on LinkedIn data and early stage status)”

funding raisedUndisclosed amount from Convoi Ventures accelerator

“Undisclosed; participated in Convoi Accelerator (Convoi Ventures)”

trend indicatorB2B Sales🔗 source ↗
trend indicatorSales Training🔗 source ↗
trend indicatorAI Coaching🔗 source ↗
trend indicatorSales🔗 source ↗
pricing present$150/mo🔗 source ↗

Evidence

theresanaiforthat.com

Sales conversation recording