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AI Developer ToolsVerified70% conf

Low-code platform for building internal tools and applications with AI-enhanced capabilities

retool.com ↗

📍 San Francisco, California, USA

Verified Data

💰
Revenue$120M-$138.6M ARR
🔗sacra.com↗
🚀
Funding$45M Series D
🔗salestools.io↗
👥
Users500,000+ builders

“500,000+ total builders and thousands of active organizations including Fortune 500s”

🧑‍💻
Team Size400+ employees
🔗linkedin.com↗
📈
GrowthFrom $1M to $120M+ ARR in 9 years
🔗linkedin.com↗
🏷️
StageSeries D (2024)
📅
Founded2017

Company Profile

ModelB2B SaaS
VerticalSoftware engineering, IT operations, Product teams
ClientsDoorDash, Amazon, Stripe, Pinterest, Rakuten, Snowflake, Plaid, Brex, Ramp, Pernod Ricard, Wise
BuyersGlobal reach across technology, fintech, manufacturing, and retail sectors; specifically targeting teams that prioritize 'build over buy' for operational efficiency
PricingFree tier (up to 5 users), Team $10/builder/month, Business $50/builder/month, Enterprise custom pricing

Contact

✉️ [email protected] LinkedInX @retool

Strategic Analysis

Strategy

Product-led growth with freemium model targeting developers and IT teams who need to build internal tools quickly. Focus on 'build vs buy' positioning as enterprises move away from rigid SaaS solutions toward custom applications. Heavy investment in AI-native features like Agents and Assist to automate workflows and app generation.

Tactics

Freemium model with generous free tier (5 users) to drive adoption, then convert to paid team and enterprise plans. Strong developer community building and content marketing. Recently launched AI-powered Agents and enhanced Assist features to differentiate from competitors. Volume-based enterprise pricing for large deployments.

Competitive Positioning

Positioned as the leading low-code platform for internal tools, competing with traditional custom development and rigid SaaS solutions. Differentiates on speed of development, extensive integrations, and AI-powered features. Targets the growing 'build vs buy' trend where 35% of enterprises are replacing SaaS with custom software.

Marketing Approach

Developer-focused content marketing and community building. Strong presence in the low-code/no-code space with case studies from notable customers like DoorDash, Amazon, and Stripe. Thought leadership around the 'build vs buy' trend through research reports and industry analysis.

Notable

Y Combinator W17 batch, valued at $3.2B, notable investors include Sequoia Capital and Greylock

Tech Stack

ReactReactTypeScriptTypeScriptWebpackWebpackNode.jsNode.jsExpressExpressPostgreSQLPostgreSQLDockerDockerKubernetesKubernetes

Recent News

Retool's 2026 Build vs. Buy Report Reveals 35% of Enterprises Have Already Replaced SaaS With Custom SoftwareFeb 17, 2026Report highlights a trend of enterprises moving away from rigid SaaS solutions toward custom-built applications.Improvements to app generation using AssistMar 27, 2026Major updates to the AI-powered Assist feature for higher-quality app generation.Retool Agents has arrived: 100 million hours already automatedOct 6, 2025Launch of AI-native agents designed to automate complex business workflows.

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Discovery Sources

AI lowered the cost of building software; enterprise governance hasn’t caught
Apr 17, 2026

Signals

growth rateFrom $1M to $120M+ ARR in 9 years🔗 source ↗
team size400+ employees🔗 source ↗
user count500,000+ builders

“500,000+ total builders and thousands of active organizations including Fortune 500s”

funding raised$45M Series D🔗 source ↗
revenue claim$120M-$138.6M ARR🔗 source ↗
trend indicatorEnterprise Solutions🔗 source ↗
trend indicatorAI🔗 source ↗
trend indicatorSaaS🔗 source ↗
trend indicatorSoftware Development🔗 source ↗

Evidence

venturebeat.com

35% of teams have already replaced at least one SaaS tool with a custom build.

sacra.com

$120M-$138.6M ARR

salestools.io

$45M Series D

linkedin.com

400+ employees

linkedin.com

From $1M to $120M+ ARR in 9 years