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Homer

AI SaaSVerified90% conf

AI-powered home management platform for organizing homeowner information

homer.co ↗

📍 Stockholm, Sweden

Verified Data

💰

Revenue$769,995 ARR

🔗prospeo.io↗

🚀

Funding$350K seed (July 2020)

“"$350,000" "Seed" "July 2020" from https://www.crunchbase.com/organization/homer”

📊

Monthly Traffic10K-20K visits/month

“"10k-20k visits" "Estimated based on app popularity and App Store ranking"”

👥

Users51K+ downloads, thousands of active users

“"51,000+ on Google Play" and "Thousands of active users" from https://www.appbrain.com/app/homer-the-home-management-app/se.homeowner”

🧑‍💻

Team Size9 employees

“"9" from https://tracxn.com/d/companies/homer/__N0fxqiI0uSLeYsJBxi6tJFoFxq2fn1OoAcxcKszkHeI”

📈

Growth51K+ downloads, App of the Day recognition

“"51k+ downloads, App of the Day recognition, 10+ employees as of 2024"”

🏷️

StageSeed (July 2020)

📅

Founded2017

Company Profile

ModelFreemium B2C + B2B SaaS

VerticalReal estate, Property management

ClientsIndividual homeowners, small to medium property management firms

BuyersResidential homeowners with houses, apartments, and vacation homes; property managers and professional hosts

PricingFree basic plan, Premium contact for pricing, Homer Pro $2-$7/home/month

Contact

✉️ [email protected] LinkedIn

@wlundborg

Strategic Analysis

Strategy

Freemium B2C model targeting homeowners with free basic tools, converting to premium features. Expanded into B2B with Homer Pro for property managers at $2-7 per home monthly. Leveraging AI integration to differentiate from basic home management apps.

Tactics

Mobile-first approach with React Native app achieving 51K+ downloads. Apple App Store recognition as 'App of the Day' for credibility. Launched dedicated B2B product line (Homer Pro) to capture property management market with usage-based pricing.

Competitive Positioning

Positions as comprehensive home management platform versus basic maintenance reminder apps. Differentiates through AI-powered troubleshooting and advice features. B2B expansion targets property managers who need portfolio-level management tools.

Marketing Approach

App store optimization and recognition (Apple App of the Day) as primary growth driver. Freemium model with in-app conversion to premium features. B2B sales for Homer Pro targeting property management companies directly.