Hightouch logo

Hightouch

Data Infrastructure/MarTechVerified85% conf

Data activation platform that syncs customer data from warehouses to operational tools using AI/ML

hightouch.com

📍 San Francisco, CA

Verified Data

💰
Revenue$100M ARR
🔗techcrunch.com
🚀
Funding$150M Series D from Goldman Sachs and Bain Capital Ventures

~$322 Million

📊
Monthly Traffic150K-250K monthly visits

Estimated 150,000 - 250,000 visits (SimilarWeb)

👥
Users500+ customers

500+ customers

🧑‍💻
Team Size380 employees

~380 employees

📈
Growth100%+ YoY growth, $70M ARR added in 20 months
🔗techcrunch.com
🏷️
StageSeries D (April 2026)
📅
Founded2018

Company Profile

ModelB2B SaaS
VerticalMarketing, Data Engineering
ClientsWarner Music Group, Chime, PetSmart, Spotify, CircleCI, Zeplin, Nando's, GameStop, Cars.com
BuyersData-driven enterprises globally, primarily those utilizing modern cloud data warehouses like Snowflake and BigQuery for customer analytics
PricingFree tier, Self-Serve $350/mo, Business custom pricing with consumption-based model

Contact

Strategic Analysis

Strategy

Hightouch focuses on the 'Composable CDP' market, positioning data warehouses as the central hub for customer data activation. They're betting heavily on AI-powered 'Agentic Marketing' to automate marketing workflows and differentiate from traditional CDPs. Their land-and-expand strategy targets data engineering teams first, then expands to marketing organizations.

Tactics

Product-led growth with a generous free tier (2 active syncs, unlimited destinations). Heavy investment in data warehouse partnerships, especially Snowflake ecosystem. Recently launched AI-powered marketing automation tools to drive premium tier adoption. Strong developer community building through technical content and integrations.

Competitive Positioning

Competes with traditional CDPs like Segment and mParticle by positioning as 'warehouse-native' solution. Differentiates on data governance, cost efficiency, and avoiding vendor lock-in. Recently pivoting to compete with marketing automation platforms through AI-powered 'Agentic Marketing' capabilities.

Marketing Approach

Developer-first go-to-market targeting data engineering teams through technical content and integrations. Strong partnership channel with data warehouse vendors like Snowflake. Conference presence at data and marketing events. Freemium model drives initial adoption with usage-based expansion.

Notable

Reached $100M ARR in April 2026, valued at $2.75B

🔗 Source ↗

Tech Stack

TypeScriptTypeScriptNode.jsNode.jsGoGoPythonPythonReactReactNext.jsNext.jsAWSAWSDockerDockerKubernetesKubernetesSnowflakeSnowflakeGoogle BigQueryAmazon RedshiftDatabricksDatabricksClickHouse

Recent News

Discovery Sources

Signals

web traffic150K-250K monthly visits

Estimated 150,000 - 250,000 visits (SimilarWeb)

growth rate100%+ YoY growth, $70M ARR added in 20 months🔗 source ↗
team size380 employees

~380 employees

user count500+ customers

500+ customers

funding raised$150M Series D from Goldman Sachs and Bain Capital Ventures

~$322 Million

trend indicatorRemote Work🔗 source ↗
trend indicatorGrowth🔗 source ↗
trend indicatorSaaS🔗 source ↗
trend indicatorStartup🔗 source ↗
funding raisedbacked by top investors At Hightouch🔗 source ↗
trend indicatorStartups🔗 source ↗
trend indicatorMarketing Technology🔗 source ↗
trend indicatorAI🔗 source ↗
team size380 people🔗 source ↗
revenue claim$100M ARR🔗 source ↗
trend indicatorRemote Work🔗 source ↗
trend indicatorCareer Opportunities🔗 source ↗
trend indicatorStartup🔗 source ↗
trend indicatorSaaS🔗 source ↗
funding raisedbacked by top investors Hightouch is a Series C startup backed by top investors🔗 source ↗

Evidence

hightouch.com

Hightouch is a Series C startup backed by top investors.

techcrunch.com

growing its ARR by $70 million in just 20 months

hightouch.com

At Hightouch, we’re committed to helping our customers, business, and employees grow.

techcrunch.com

100%+ YoY growth, $70M ARR added in 20 months