HeyAurora logo

HeyAurora

AI SaaSVerified90% conf

AI-powered Instagram DM management platform that automatically classifies messages for influencers and teams

heyaurora.app ↗

📍 Astoria, NY

Verified Data

💰
Est. Revenue$50K-$200K ARR

“Based on 2-person team, SaaS pricing at $29/month Pro plan, and early-stage status. Typical small SaaS with this profile generates $50K-$200K ARR”

🚀
FundingLikely bootstrapped or pre-seed

“Not publicly disclosed. Likely bootstrapped or early-stage/pre-seed.”

📊
Monthly Traffic<5,000 monthly visits

“Estimated <5,000 monthly visits (insufficient data for ranking on SimilarWeb).”

🧑‍💻
Team Size2 employees
🔗linkedin.com↗
📈
GrowthOfficial Meta Tech Provider verification in March 2025
🔗heyaurora.app↗
🏷️
StageBootstrapped or pre-seed
📅
Founded2025

Company Profile

ModelB2B SaaS
VerticalSocial media management, Creator economy
ClientsCoaches, consultants, digital creators
BuyersInstagram influencers, content creators, coaches, consultants, and agencies managing multiple social media accounts. English-speaking creators and small business owners primarily active on Instagram.
PricingStarter: $0/month (Free forever); Pro: $29/month (includes unlimited team members and advanced permissions)

Contact

✉️ [email protected] LinkedIn

Strategic Analysis

Strategy

Leveraging official Meta API partnership to provide secure Instagram DM management for creators. Freemium SaaS model targeting the growing creator economy with AI-powered message classification. Focus on solving password-sharing security issues for high-volume Instagram accounts.

Tactics

Official Meta Tech Provider verification to build trust and credibility. Content marketing through educational blog posts about Instagram DM management. Product launch on Shipit platform for discovery. Freemium model with $29/month Pro tier to drive conversions.

Competitive Positioning

Differentiates on security by using official Meta API instead of requiring password sharing like competitors. Positioned as the compliant, secure solution for professional creators and agencies managing Instagram communications at scale.

Marketing Approach

Content-led growth through educational blog posts about Instagram DM delegation and security. Product hunt-style launches on platforms like Shipit. Targeting creators and agencies through organic content about Instagram management best practices.

Notable

Official Meta Tech Provider verification in March 2025

🔗 Source ↗

Tech Stack

Meta/Instagram Business APIOpenAIOpenAIAWS BedrockStripeStripecross-platform mobile development

Recent News

HeyAurora Product Launch on ShipitApr 2, 2026HeyAurora officially listed on Shipit, highlighting its AI-driven secure Instagram DM delegation features for creators.How to Delegate Your Instagram DMs Without Sharing Your PasswordMar 30, 2026A deep dive into how HeyAurora uses the official Meta API to allow secure team access to Instagram inboxes.Why use HeyAurora to manage your Instagram DMs?Mar 30, 2026Founding post explaining the value proposition of AI message classification and team collaboration for high-volume Instagram accounts.

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Discovery Sources

HeyAurora
Apr 14, 2026

Signals

web traffic<5,000 monthly visits

“Estimated <5,000 monthly visits (insufficient data for ranking on SimilarWeb).”

growth rateOfficial Meta Tech Provider verification in March 2025🔗 source ↗
team size2 employees🔗 source ↗
funding raisedLikely bootstrapped or pre-seed

“Not publicly disclosed. Likely bootstrapped or early-stage/pre-seed.”

trend indicatorAI🔗 source ↗
trend indicatorInbox Management🔗 source ↗
trend indicatorInstagram DM Automation🔗 source ↗
trend indicatorDirect Messaging🔗 source ↗
trend indicatorTeam Collaboration🔗 source ↗
trend indicatorInstagram Tools🔗 source ↗
trend indicatorSocial Media Management🔗 source ↗
pricing present$29.0 / Mo🔗 source ↗

Evidence

saashub.com

Secure DM Delegation

linkedin.com

2 employees

heyaurora.app

Official Meta Tech Provider verification in March 2025