getCircular.ai
AI-powered circular retail software that streamlines inventory, pricing, and payouts for sustainable business models
getcircular.ai ↗📍 Oslo, Norway
Verified Data
“Zero to $1.95M GMV processed in 2024”
Company Profile
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Strategic Analysis
Strategy
Building an AI-native OS for the resale industry, targeting the fragmented secondhand market with automated intake and operations. Success-based pricing model aligns with customer revenue growth. Leveraging founders' retail experience (€2M revenue store) to build product-market fit.
Tactics
Bootstrapped growth with 40+ AI agents handling operations to keep human team lean. Free tier for small stores to drive adoption, percentage-based pricing for scaling businesses. POS integrations (Shopify, Zettle, Extenda) for seamless onboarding.
Competitive Positioning
Differentiates as an AI-first solution in a traditionally manual resale industry. Positions against fragmented point solutions by offering end-to-end automation from intake to pricing to operations management.
Marketing Approach
Content-led growth through industry insights and thought leadership on resale trends. Leveraging founder's retail credibility and success story. Recognition from StartUs Insights for credibility in startup ecosystem.
Notable
Innovation of the Year 2024 (NCSC), Brand of the Year 2025 (Tise Awards), Top 1% of innovative startups globally by StartUs Insights
🔗 Source ↗Tech Stack
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Discovery Sources
Signals
“Zero to $1.95M GMV processed in 2024”
Evidence
AI-powered circular retail software
$220K ARR
Bootstrapped
2 employees
Under 5K monthly visits